George Gallup and Ralph Nafziger: pioneers of audience research

Article Abstract:

George Gallup and Ralph Nafziger were significant innovators in the area of public opinion polls. Gallup invented questions that continue to be used in commercial and academic research, and Nafziger emphasized the importance of educational research in mass communication and journalism.

History, Behavior, Public opinion polls, Gallup, George H., Sr., Nafziger, Ralph

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Training the next generation of media researchers

Article Abstract:

The next generation of media researchers must be trained less as statisticians and more as data analysts. The knowledge of the statistical technique is explained to be useful only when researchers determine relevant research topics and frame meaningful questions.

Science & research, Personnel administration, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Market Research, Market Research & Product Development, Training, Marketing research

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Audience attributes, media supplementation, and likely online service adoption

Article Abstract:

This article examines the potential of some economic and psychological predictors for the success of internet adoption services. Topics include innovation, cost efficiency, and online shopping

Psychological aspects, Social aspects, Statistical Data Included, Economic aspects, Internet, Online services, Internet services, Information services, Online shopping, Internet/Web advertising, Internet advertising, Adoption

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