Readers' perspectives on advertising's influence in women's magazines: thought on two practices

Article Abstract:

The reaction of consumers to advertisers' attempts to influence editorial content of media is provided. A study based on interviews with 47 adult women between the ages of 18 and 59 years indicate that women believe editorial mentions of advertisers' products and services can be informative and useful.

Magazine Advertising, Beliefs, opinions and attitudes, Readers (People)

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Undermining mothers: a content analysis of the representation of mothers in magazines

Article Abstract:

An analysis is conducted to explore four maternal contradictions in contemporary women's magazines. The messages and the characterization of these contradictions as double binds, have implications on the empowerment of mothers and the perpetuation of patriarchal systems.

Evaluation, Mother and child, Mother-child relations, Mothers

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Age and third-person perception in response to positive product advertisements

Article Abstract:

The positive and negative impact of advertisements in the mass media across different age groups is discussed.

Consumer Advertising, Advertising

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