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Sociology and social work

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The interpersonal world of direct marketing: Examining conventions of quality at UK farmers' markets

Article Abstract:

Producers and consumers at farmers' markets are examined utilizing the framework of Conventions Theory to see how they coordinate their mutual expectations in order to circumvent the uniform standards of conventionally produced food and create new production--consumption spaces. The notion of Regard Convention is suggested as a means of acknowledging the non-economic benefits of food supply chains that are underpinned by direct marketing, and in particular, those that involve face-to-face interaction between the participants.

Author: Kirwan, James
Publisher: Elsevier B.V.
Publication Name: Journal of Rural Studies
Subject: Sociology and social work
ISSN: 0743-0167
Year: 2006
United Kingdom, Marketing procedures, FOOD AND KINDRED PRODUCTS, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Food industry, Influence, Company marketing practices, Food and beverage production/distribution software

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From words to deeds: enforcing farmers' conservation cost-sharing commitments

Article Abstract:

The devolution of enforcement rights and responsibilities to industry organizations is a response based on a belief that farmers cooperate more with their industry organization than with the government in ensuring compliance. A case study was undertaken that revealed inter alia that the farmers are more to support sanctioning from their company than they would be from government.

Author: Marshall, Graham R.
Publisher: Elsevier B.V.
Publication Name: Journal of Rural Studies
Subject: Sociology and social work
ISSN: 0743-0167
Year: 2004
United States, Irrigation (Agriculture), Evaluation, Irrigation, Decentralization in government, Government decentralization

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Costs and benefits for farmers participating in innovative marketing channels for quality food products

Article Abstract:

The authors examine the use of innovative marketing and distribution channels used by farming cooperatives in Belgium.

Author: Verhaegen, Ingrid, Huylenbroeck, Guido Van
Publisher: Elsevier B.V.
Publication Name: Journal of Rural Studies
Subject: Sociology and social work
ISSN: 0743-0167
Year: 2001
Belgium, Statistical Data Included, Methods, Management, Usage, Distribution channels, Farmers, Cooperatives, Cooperatives (Associations), Labor costs

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Subjects list: Marketing
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