The reception of American popular culture by Hungarians

Article Abstract:

An investigation of the use of American pop culture by Hungarians reveals that they welcome cultural synthesis but are concerned about the quality of media products imported from the US. Hungarian consumers value American products for their novelty and for providing variety. However, they dislike the superficiality of American values and the false presentation of the US as a paradise in American films and television programs. They do not regard American culture as a threat, as they assume that the government will protect the local culture, and since American goods are prohibitively expensive.

United States, Hungary, Beliefs, opinions and attitudes, Popular culture, Hungarians

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Defining trade characters and their role in American popular culture

Article Abstract:

Trade characters, fictional animated beings or objects created for the promotion of a product, service or an idea, have become popular American advertising tools. The main role of a trade character is to create product identification. They also give meaning and emotional appeal to a brand by symbolizing its personality. In this form, trade characters create promotional continuity by appearing in advertisements. Many such trade characters have had a long promotional history.

Psychological aspects, Usage, Evaluation, Advertising, Products, Trademarks, Characters and characteristics, Characters

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Novelties in popular American culture

Article Abstract:

The practical joke offers an interruption to daily life activities, providing a temporary escape from the larger social pressures. Novelties, or items such as hand buzzers and whoopie cushions, are objects used to play out life's tensions. They are representative of American culture in that they are inexpensive, equalizing and ingeniously developed.

Analysis, History, Practical jokes, Novelties

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