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Doctor Worm: the art and science of a million-dollar lure

Article Abstract:

Researchers at Berkley Manufacturing have developed a scented bass-fishing lure called Tournament Series Power Bait. The new lure uses a water-based attractant and a design called the Flippin' tail. The steps in the development process are described.

Author: Craig, Jeanne
Publisher: Hachette Filipacchi Magazines, Inc.
Publication Name: Boating
Subject: Sports and fitness
ISSN: 0006-5374
Year: 1996
Product development, Equipment and supplies, Bass fishing, Fishing lures, Sporting goods industry, Berkley Manufacturing

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Wet kisses: how a boat can build a better marriage

Article Abstract:

Boating can help married couples experiencing marital problems resolve their differences. Aside from improving marital communications, boating also improves a couple's sex life and personal well-being.

Author: Craig, Jeanne
Publisher: Hachette Filipacchi Magazines, Inc.
Publication Name: Boating
Subject: Sports and fitness
ISSN: 0006-5374
Year: 1995
Health aspects, Recreation, Married people, Boats and boating, Boating, Boats

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