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Downhill discontent

Article Abstract:

Major bicycle manufacturers will not be sponsoring downhill bicycle racing teams in 2001, and racers are scrambling to find other sponsors. Bike companies have found that sponsorships are not cost-effective.

Author: Reese, R.
Publisher: Challenge Publications, Inc.
Publication Name: Mountain Biking
Subject: Sports and fitness
ISSN: 1062-2918
Year: 2000
Sports sponsorship, Competitions, National Off-Road Bicycle Association

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Bike soup

Article Abstract:

The bicycle industry finances have declined, affecting bike racing and industry trade organizations. The industry has not yet formulated any plans to revive interest in biking and improve sales.

Author: Reese, R.
Publisher: Challenge Publications, Inc.
Publication Name: Mountain Biking
Subject: Sports and fitness
ISSN: 1062-2918
Year: 2001
Bicycles

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Marin Mountainbikes 2001: be a dirt brother

Article Abstract:

Marin Mountainbikes will focus on improving selection and moving into the freelance/extreme bike market in its 2001 bicycle offerings. Many components have been upgraded to name-brand products.

Author: Reese, R.
Publisher: Challenge Publications, Inc.
Publication Name: Mountain Biking
Subject: Sports and fitness
ISSN: 1062-2918
Year: 2000
Product information, All terrain bicycles, Mountain bicycles, Marin Mountainbikes

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Subjects list: Editorial, United States, Economic aspects, Finance, Bicycle racing, Bicycle industry, Marketing
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