Mission accomplished: the Padres have practiced globalization without the help of major-league baseball

Article Abstract:

The San Diego Padres have undertaken an international marketing effort, directed at Mexico with plans to expand to Japan. The Padres spread goodwill by playing regular season games in Monterrey, Mexico, and Honolulu, Hawaii, in 1996 and 1997, and have an active lend-lease player exchange program in Japan.

Public relations, Baseball teams, San Diego Padres

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Super Steve

Article Abstract:

Steve Young, who spent years playing behind Joe Montana, finally has convincingly demonstrated his right to the quarterback position. Young had a tremendous 1994-95 season, beating the Dallas Cowboys in the NFC title game, and playing what was perhaps his best game ever in the Super Bowl.

Evaluation, Personalities, Quarterbacks (Football), Quarterbacks, San Francisco Forty-Niners, Young, Steve (American football player)

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An absolute mess

Article Abstract:

Mark Messier left the New York Rangers in 1997 to sign with the Vancouver Canucks, a move that proved detrimental to both organizations. Each team suffered through fires at the result of this action, and neither team became a contender for the playoffs.

Human resource management, Contracts, Hockey players, Messier, Mark, New York Rangers, Vancouver Canucks

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