Seen and heard

Article Abstract:

Marketing of the Ryder Cup's logoed merchandise, television rights, corporate tents and other promotional services has earned large sums for the PGA Tour and others. The Ryder Cup is also being considered in Europe and a partnership between the PGA European Tour and Ireland is being planned.

Marketing, Ireland, Recreation, Ryder Cup (Golf)

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Seen and heard

Article Abstract:

The humorous and entertaining side of golfer Jean van de Velde can be seen in an infomercial for Never Compromise putters. Van de Velde returned to Carnoustie, the scene of his infamous playoff at the 1999 British Open, to record the advertisement.

Editorial, Equipment and supplies, Beliefs, opinions and attitudes, Infomercials, Golf equipment, Van de Velde, Jean

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Seen and heard

Article Abstract:

Issues are presented concerning the attempts by golfing professional Ryan Ely to enter the Professional Golfers' Association Golf Professional Training Program. The playing ability test is discussed.

Behavior, Training, Study and teaching, Personalities, Golfers, Ely, Ryan

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