So ... you want to open a bike shop: welcome to the quirky, cutthroat world of bicycle retail

Article Abstract:

Bicycle retailing is a high-risk, low profit, labor-intensive and capital intensive trade. The National Bicycle Dealers Assn reports that about 1,000 shops are closed annually. However, conservative buying and proper planning, advertising and merchandising can help a bicycle shop prosper.

Management, Retail industry, Bicycle stores

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Santa Cruzin'

Article Abstract:

The Santa Cruz Mountain Bikes is a mountain bike shop in Santa Cruz, CA, that features a wide selection of cycling equipment and accessories. Its only model is the Tazmon, a $2,650 dual suspension bike with a stout 6061 aluminum rear triangle and main frame.

Equipment and supplies, All terrain bicycles, Mountain bicycles, Santa Cruz, California

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