Coach tours with limo appeal

Article Abstract:

Attractive hourly pay scale of Marino's California Wine Tours (CWT) helped CWT to retain its stable of chauffeurs and prompted people from all over to work for the company. Details of extensive training program for chauffeurs by CWT are given.

Lodging & Tourist Services, Accommodation, Personnel administration, Passenger Transportation Arrangement, Human resource management, Travel industry, Training, Company personnel management, Chauffeurs

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Selling against price?: learn to create urgency

Article Abstract:

A repeatable, predictable process, which can be used by motorcoach operators in their efforts to compete against lower prices, is described. The basic process consists of four critical elements that are illustrated in detail.

United States, Management dynamics, Pricing Policy, Management, Pricing, Beliefs, opinions and attitudes, Competitions, Company business management, Customer relations, Product price, Bus transportation, Jolles, Rob

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Demystifying fixed-route service for the elderly community

Article Abstract:

The marketing program developed by Orange County Transportation Agency to increase ridership of elderly community in buses is summarized. This program aims at creating awareness of fixed-route bus transportation service.

Goods & services distribution, Aged, Elderly, Marketing, Transportation, Company marketing practices, Orange County, California. Transportation Authority

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