A brand new issue

Article Abstract:

The English Tourism Council have collaborated with regional authorities and holiday operators to establish a brand which will be used by the Tourist Industry to describe holidays in England. The brand includes reference to England's culture and history as well as its variety of area and architecture.

Marketing

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Pastures can be greener

Article Abstract:

Issues are presented concerning the value of tourism to the countryside economy. The importance of a transport infrastructure and the need to ensure a balance between the marketing of the countryside and its preservation are discussed.

Economic aspects, Column, Conservation of natural resources, Natural resource conservation, Rural land use

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Spinning tourism's web

Article Abstract:

The use of the internet to promote the UK tourism industry is stressed. The huge potential of the internet as a medium for marketing and sales, and the steps needed to exploit its value to domestic tourism, are explained.

United Kingdom, Internet, Online services, Internet services, Growth, Quangos, United Kingdom. VisitBritain

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