Attracting attention

Article Abstract:

Issues concerning the criteria used to appraise the merits of a publicly- funded leisure complex such as the Dome, in London, are discussed. Methods used to determine commercial cost and social and economic benefit, to gain public funding, are examined.

Finance, Entertainment industry, Government spending policy, Museum finance, Lotteries, Subsidies, Lottery industry

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Talking posters

Article Abstract:

The different ways in which marketing cinema posters evolved are presented. The electronic poster would make a significant difference in promoting a film as compared to the plasma screens.

United Kingdom, Technology application, Motion picture posters, Movie posters

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Planning revisited

Article Abstract:

Issues concerning the developmental requirements of leisure industry entertainment centres and the need to constantly update and implement new ideas is discussed.

Analysis, Marketing

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