Destination evaluation: The role of previous travel experience and trip characteristics

Article Abstract:

Canonical correlation analysis is used to examine the relationship between two sets of variables, first set composed of five variables referred to as previous travel experience and trip characteristics and the second set consists of criterion variables referred to as destination evaluation variables, that can be used in evaluating a travel destination. Results reveal that a portion of the variance in destination evaluation can be attributed to previous travel experience and trip characteristics.

Organizational history, Location, Travelers

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Performance measurement systems in tourism, hospitality, and leisure small medium-sized enterprises: A balanced scorecard perspective

Article Abstract:

The performance measurement processes within 10 best practice organizations is analyzed in response to the United Kingdom's government desire to improve the performance of tourism, hospitality, and leisure small medium-sized enterprises. An explanatory case study approach using the balanced scorecard as the theoretical framework was taken to explore and elicit critical success factors in performance measurement.

United Kingdom, Case studies

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Tourist loyalty to tour operators: effects of price promotions and tourist effort

Article Abstract:

The article examines the factors that play an important role in contributing to tour loyalty. The study is very useful for tour operators in planning good commercial strategies.

United States, International Affairs, Commodity & service prices, Services information, Spain, Travel Promotion (Govt), Services, Prices and rates, Sales promotions, Tourism promotion, Company pricing policy

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