Do it at home greeting cards are crunching the market for retailers and manufacturers

Article Abstract:

The revenue generated by the stationery industry amounted to $36 billion in 2004, the sales of greeting cards declined by 3.9 percent. The reason for this decline is attributed to the growing popularity of do-it-at-home greeting cards.

Private Households, Stationery products, Stationery, Stationery, Tablet, and Related Product Manufacturing, MISCELLANEOUS RETAIL, Stationery stores, Consumer Exp-Stationery,Writing Suppl, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Stationery & Tablets, Specialty stores

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Coming of age events add to greeting cards and gifts market

Article Abstract:

Celebration of milestone occasions like Quinceanera, graduation, Bar mitzvah, first communion etc have increased greeting card and gifts market. Cards and gifts given on these occasions become important keepsakes in life.

Usage

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Greeting card marketers struggle; consumers purchase more expression goods

Article Abstract:

The sales of the greeting cards declined 3.9 percent in 2004, over the previous years. But the sales of the expression goods increased.

Greeting cards industry, Greeting card industry

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