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Travel industry

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Heron city

Article Abstract:

A new and innovative leisure and retail centre has been built in Madrid, Spain, by Heron International, reflecting the growing trend towards branded establishments being grouped together for mutual benefit. Heron City has been designed to attract a wide variety of people, especially local people who will benefit from joining as members of the many leisure outlets. Heron International plan to build more Heron Cities throughout Europe.

Author: Fraser, David
Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2000
Retail industry, Retail trade, Buildings and facilities, Heron International

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Chessington World of Adventure

Article Abstract:

Retail and restaurant outlets at Chessington World of Adventure are integrated into the themed areas, encouraging visitors to increase their discretionary expenditure. The park has eliminated the distinction between gate and secondary spend, in favour of innovation, quality and experience for money. The amusement park is concentrating on a few reasonably-priced product lines which complement the themed landscapes.

Author: Fraser, David
Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
Marketing, Retail stores, Amusement parks, Stores

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Heron City, Stockholm

Article Abstract:

The developers of leisure and entertainment venue chain Heron City believe the key to their success lies in a strong mix of both traditional and new entertainment operators.

Author: Fraser, David
Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2001
Sweden, Entertainment industry

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Subjects list: Management, Leisure industry
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