Irish vision

Article Abstract:

Public and private investment has stimulated the Republic of Ireland's tourist industry since 1987. Targets included increasing incoming tourists to 4.2 million per annum, establishing 25,000 new jobs and significantly boosting foreign earnings. The Irish Tourist Board and private investors have upgraded promotion and distribution systems and developed new products. Competitiveness and efficiency have improved. Since 1987 incoming tourists have increased by 45%. In 1991 foreign earnings totalled 850 million pounds sterling.

Economic aspects, Ireland

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Dublin in profit: Irish pubs are charming customers from Birmingham to Beijing

Article Abstract:

The Guinness Irish Pub Concept (GIPC) has opened 1,250 Irish pubs throughout the world, in the five years since its launch. UK leisure operators have created successful brands, such as O'Neill's from Bass Taverns and Scruffy Murphy's from Allied Domecq. Irish pubs abounded overseas even before Guinness's involvement, with several Irish ex-patriots opening pubs in Germany. Guinness has invested more than 10 million pounds sterling on developing the concept.

Marketing, Bars, saloons, etc., Bars (Drinking establishments), Arthur Guinness Son PLC

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Tunnel vision

Article Abstract:

London receives nearly 10 million visitors from overseas annually. The Cross Channel sector is currently mainly made up of visitors from Benelux, Germany and France, and these markets are expected to rise by an annual 4% between 1992-97. Gateway London was set up in 1993 by the London Tourist Board in order to raise awareness of tourism in south-east London. The findings of a report into the impact of the Channel Tunnel on the area are given.

Reports, England, Channel Tunnel

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