Licensed to thrill

Article Abstract:

Licensed children's character rides offer operators a good rate of return and a long shelf life. Popular characters such as those from Sesame Street and Thomas the Tank Engine can be used to create an educational ride and build on character recognition. Manufacturers often need to provide multi-lingual facilities on rides for well known characters as they are distributed to many countries. Coin slots blocked by paper or sticks account for 90% of service calls, and modern equipment is designed to prevent this. Boats, cars and helicopters remain popular rides.

Industry Overview, Management, Amusement ride industry, Amusement ride equipment industry, Licensed products, Product licensing

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Magic shows: immerse your customers in the experience and create a powerful marketing tool, with special effects

Article Abstract:

Special effects can act as a powerful marketing tool for attraction operators, according to Robert Doornick, president and chief executive officer of International Robotics INc. Special effects can enhance rides or attractions, particularly in the form of moving lights, lasers, ultra-violet, fibre optics and strobe lighting. However, reliability, training and maintenance are important considerations when using special effects.

Methods, Marketing, Amusement parks, Lighting

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Driving ambition

Article Abstract:

The Ryder Cup golf event is held once every two years will be held in Ireland in the year 2006 and the K Club is fully geared up to host the event. The event, which is the third largest event in the sport, means big business for many and club officials are confident that after the event Ireland will firmly be on the world golfing map.

Ireland, Competitions, Golf

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