On course at Club Med to move out of the red

Article Abstract:

It is important to proceed with caution when restructuring, tackling only one or two markets at a time, according to Club Mediterranee Chmn Philippe Bourguignon. The company has already divested four villages, and will probably dispose of a further three in Europe. Bourguignon focused initially on France, which accounts for 28% of Club Mediterranee's sales, when implementing the company's new strategy, and then turned to North America and Germany. He will also look at Japan and the UK. Negotiations are currently underway with five potential partners in North America.

Travel Agents, Travel Agencies, Tourist Travel, Officials and employees, Interview, Tourism, Club Mediterranee S.A., Bourguignon, Philippe

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Cyprus dispels fears of war to fight slump

Article Abstract:

Antonios Andronikou, chairman of the Cyprus Tourist Organisation, is trying to boost tourism to Cyprus with the aid of $100 million invested by the state and private sector. Part of the investment will be spent for parks at Pafos, Choirokotia and Kourioun archeological sites. Tourism in 1996 was down by 25%, and Andronikou states hotel prices have not increased and the threat of war with Turkey is unfounded.

International Affairs, Travel & Tourism Policy, Management, Description and travel, Cyprus, Tourism policy, Andronikou, Antonios

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Nuke cash for Fench tourism. (French government plans major marketing campaign to encourage tourists)

Article Abstract:

The French government is to launch a major marketing campaign focusing on countries where there are strong protests against the nuclear testing in the South Pacific, in an attempt to win back tourists. The ministry of defence is helping to fund the project. Air France is also offering reduced price packages.

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