Modeling Iso-Ahola's motivation theory in the tourism context

Article Abstract:

The theory of motivation proposed by Iso-Ahola is examined within the tourism context by operationalizing and empirically testing it for similar tourism and recreation experiences. Findings from the competing model analysis confirm the existence of the four dimensions proposed by Iso-Ahola, and confirm his proposal that personal seeking, personal escape, intrapersonal seeking, and intrapersonal escape, all operate as salient intrinsic motivational drives for tourism behavior.

Analysis, Motivation (Psychology)

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Promoting tourism destination image

Article Abstract:

A study highlighting the role of tourism promotion as a factor of destination image formation is presented. Results conclude that other sources of information have a greater impact than tourism promotion on the formation of destination image.

HOTELS AND OTHER LODGING PLACES, Tourist Travel, Tourism, Boosterism

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The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers

Article Abstract:

A study on effectiveness of print advertising in evoking detailed, quality consumption vision among tourism consumers is presented. Results conclude that print advertising has a substantial impact upon the targeted consumers visionary.

Science & research, Advertising, Advertising and Related Services, Print Advertising, Research

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