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Travel industry

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Promoting success

Article Abstract:

The new research at Mintel's Leisure Promotion report has shown that promotional schemes such as buy one get one free, family tickets, free entrance for kids and gift certificates are great incentives to encourage people for leisure activities. The increasing development of communication technology has enabled customers to find more information on the activity with ease.

Author: Catlin, Jenny
Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2004
Marketing, Surveys

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A walk beyond oblivion

Article Abstract:

Grahame Senior's marketing strategies to improve the customer satisfaction by providing maximum information about the attractions in different tourist places in general, and Shoeshine in particular are discussed.

Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2005
General services, Company systems management, Information management

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Subjects list: United Kingdom, Marketing, Leisure industry, Company marketing practices
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