Promotions help restaurateurs become part of the community

Article Abstract:

Imaginative promotion, including daffy ideas to attract the local community, have helped the 3 franchise operations of Finnigan and Goldberg become successes. Bright creative decorations and themes coupled with off-beat menu ideas have also captured the customer's attention. Although 2 of the restaurants are in hotels, most of the patrons come from the local community.

Public relations, Franchises, Restaurateurs, Finnigan, Roger, Goldberg, Barry

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Food showmanship

Article Abstract:

Restaurateurs spotlight food and menus with innovative marketing techniques designed to build business. Patrons are entertained by decor, food preparation showmanship, and imaginative menus. The food itself becomes the marketing medium.

Wendy's International Inc., Vai, Michael, Cimini, Vin

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