Relationships between travel information search and travel product purchase in pretrip contexts

Article Abstract:

The relationships between travel information search and product purchase behaviors is analyzed by examining online and offline information search and purchase behaviors. Results reveal that travel experiences influence travel information search and product purchase for certain travel products in the pretrip stage. Travel information search and product purchase commitments at the pretrip stage are different and they vary by travel product categories in the pretrip stage.

United States, General services, Services information, Services, Company systems management, Information management, Travel information services

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Reference group influences among Chinese travelers

Article Abstract:

Chinese travelers are segmented based on their perceptions of various reference groups' influences about visiting Hong Kong as a destination and to profile each segment according to travelers' benefits sought, attitudes, behaviors, and sociodemographic characteristics. A cluster analysis generates three distinctive segments with different benefits sought, perceived behavioral control, attitudes and behavioral intentions.

China, Observations, Cluster analysis

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CHAID-based segmentation: international visitors' trip characteristics and perceptions

Article Abstract:

A study aims to divide inbound travelers to Hong Kong with a Chi-square Automated Identification Detector (CHAID) technique. The results generate viable international travel market segments, thereby showing the applicability of CHAID.

Hong Kong, Usage, Demographic aspects, Visitors, Foreign, Foreign visitors, Chi-square tests

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