Sweet dreams are made of this?

Article Abstract:

There has been a clear trend towards themed hotels in the UK recently. These can produce high revenues, but profit levels can often be low, mainly because such accommodation does not appeal to business travellers and midweek room occupancy levels can therefore be unusually low. However, it is likely that the development of the themed hotel sector will continue, as such outlets are a powerful marketing tool. A key future development may be accommodation where guests can select their own theme and control videowalls around the bedroom.

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Suite success

Article Abstract:

Representatives from the UK hotel industry, meeting at a conference, agreed that the hotel industry is buoyant, and likely to remain so for at least a further two to three years. Hotels reached their highest occupancy levels for 20 years in 1996, and there are new developments throughout the industry. Delegates discussed management issues including outsourcing, brand marketing, pricing and the development of customer loyalty.

United Kingdom

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Followers of fashion

Article Abstract:

The increasing number of designer or boutique hotels in London and other English cities is discussed. Possible reasons for the trend, and the competition within the hotel sector between UK and US firms, is examined.

Hospitality industry

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