Ticket to the future

Article Abstract:

New technology will help the leisure industry to develop ticket management to provide greater information on users and customer profiling. Marketing databases could use ticket inventory information to target potential customers by assessing which locations have been visited previously. Ticket booking facilities need to be fast and efficient, making use of the Internet, electronic commerce and customer outlets such as cinemas and the high street.

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Sales tactics

Article Abstract:

Venue managers benefit from the information gained by customers using ticket reservation websites while customers have fast and easy access to a wide range of audience attractions without having to spend hours on a phone or deal through a ticket agency. Direct ticket distribution systems are becoming an important strategic innovation to venue managers seeking to maximize sales, create loyalty and gain a wider audience for shows or exhibitions.

Web sites (World Wide Web), Web sites, Ticket brokers

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Golf for the masses

Article Abstract:

The introduction of a new style of driving range in Watford is discussed. The new concept by World Golf Systems offers computerised tracking of balls, flexible period of play and all-day family-oriented indoor activity.

Management, Product information, Golf, Golf balls, Golf ranges, Driving ranges, World Golf Systems

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