Time out

Article Abstract:

A report by Mintel, Leisure Time 1995, focuses on the quantity of leisure time available to people and how it is used. Most adults have around 42 hours of leisure time each week, with women having more time than men, and the report shows that 60% of adults spend time on sport, with those in the 24-44 age group having a higher than average rate of overall participation in sports. The General Household Survey 1993 found that sports participation has increased steadily since 1973, with women and older age groups showing the fastest rates of increase.

Surveys, Recreation, Sports

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Is there life after Euro Disney?

Article Abstract:

European theme parks have greater potential for sustained success if educational themes are introduced to raise the level of the experience. American precedents show that attendance falls off following initial increases caused by the novelty factor. Disney differs from conventional theme parks and the American experience suggests that European theme parks will not suffer from competition from Disney. Two markets exist which may complement each other.

Disneyland Paris

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Theme parks must let go of formulas and invest in creativity, says the vice president of creative development at Walt Disney Imagineering

Article Abstract:

Innovation for theme parks has become risky, and often unusual and unproven concepts have given way to efficient, cost-effective formulas. Theme parks need a higher degree of experimentation, and flexible pricing policies could bring more vitality to theme parks, with tiered pricing that could extend the life of an attraction. Visitors in the future could tailor their visits to include water activities, theme park adventures and concert length shows.

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