Product differentiation and positioning: confused concepts
Article Abstract:
An analysis of the terms product positioningand product differentiation is presented. Although the two marketing terms are often used interchangeably, marketing researchers regard them as two separate ideas. It is shown that product differentiation is a special type of product positioning. Thus, the use of the term product differentiation may be dropped in favor of product positioning.
Publication Name: Mid-American Journal of Business
Subject: Business, regional
ISSN: 0895-1772
Year: 1993
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Living with rheumatoid arthritis
Article Abstract:
A 48-year-old man has described his experiences of living with rheumatoid arthritis (RA). He has volunteered for a double-blind clinical trial on the use of MabThera/Rituxan (rituximab) for RA due to which, he has experienced sustained relief that lasts almost two years.
Publication Name: The Scientist
Subject: Biological sciences
ISSN: 0890-3670
Year: 2007
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Genetically-engineered Jaguar
Article Abstract:
The Mondial de l'Automobile or the Paris Auto Show celebrated its 100th anniversary in 1998. The celebration to commemorate its centennial year was marked by the exhibition of some of the best cars that have appeared in over 30 world premieres.
Publication Name: Road & Track
Subject: Automobiles
ISSN: 0035-7189
Year: 1998
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