Marketing's best and brightest

Article Abstract:

The Australian marketing industry's best performers are announced based on a "Business Review Weekly" survey among executives in the media, marketing, advertising, and research sectors. Two-hundred and sixty marketing executives were asked to nominate the best individual, company, or product performers in six categories. A profile of each category winner is presented.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
Electronic computers, Advertising agencies, Periodical Publishers, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Periodicals, Business & Professnl Periodicals, Statistical Data Included, Handheld data devices, Computer industry, Product information, Achievements and awards, Surveys, Periodical publishing, Marketing industry, Media buying services, Palm Computing Inc., Professional journals, George Patterson Bates, Bellamy, Simon, Business Review Weekly (Periodical), Clemenger/BBDO Ltd., Blackley, David, Hamill, Alex, Mackay, Hugh, Brown Melhuish Fishlock, Mackay Research, Palm V (Hand-held data device)

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Four online people-meters vie to survive

Article Abstract:

The Market Research Society of Australia believes that Internet audience measurement is a growth sector. Media Matrix, ACNielsen eRatings.com and Roy Morgan Research are among the new companies offering these services but there may not be room for them all.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Management, Usage, Internet, Online services, Internet services

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Adland's new broom

Article Abstract:

A profile of Darren Wooley, owner of P3, a market research company, is presented. Wooley assesses the benefits from an advertisement for the advertiser.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Executive changes & profiles, Research Services, Biography, Personality profile, Wooley, Darren

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Subjects list: Australia, Officials and employees, Market research services, Marketing research firms
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