Passion plays

Article Abstract:

The American marketing professor Philip Kotler made his reputation by pushing the importance of "the four Ps" namely product, price, promotion and place but now marketing consultants have added one more P to it, that is passion, which they believe is more important for a new product or marketing campaign to succeed. Marketing consultants say that making a good product, pricing it correctly, promoting it, and ensuring it as good distribution are not sufficient but brands must have passion and must be capable to inspire passion among customers, which is a key reason for strong sales.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Analysis, Beliefs, opinions and attitudes, Advertising campaigns, Marketing consultants, Passivity (Psychology)

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Fame and fortune

Article Abstract:

The oldest trick of promoting a product or service, which is hiring a celebrity is discussed. It is reported that PepsiCo, which took the chance of hiring Guy Sebastian lifted its sales by 10 percent.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
Marketing procedures, Marketing, Bottled and canned soft drinks, Methods, Soft drink industry, Celebrities, Company marketing practices, PepsiCo Inc., PEP, Endorsements, Sebastian, Guy

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Little girl lost

Article Abstract:

The reasons behind decline in sales of Mattel Inc.'s Barbie dolls are presented.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Sales, profits & dividends, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Company sales and earnings, Company earnings/profit, Toy industry, Mattel Inc.

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