How salespeople build quality relationships: a replication and extension

Article Abstract:

Research on relationship quality is explored in detail, as is the role of salespeople in developing relationships. Previous research in this field is assessed.

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Relationship-based competitive advantage: the role of relationship marketing in marketing strategy

Article Abstract:

The benefits of relationship marketing are examined in detail, as are circumstances when relationship marketing offers advantages to firms.

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Relationship marketing: challenges for the organization

Article Abstract:

Changes that companies may need to make in their definitions and perceptions, if they are to use relationship marketing as a tool, are examined in detail.

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