How salespeople build quality relationships: a replication and extension

Article Abstract:

Research on relationship quality is explored in detail, as is the role of salespeople in developing relationships. Previous research in this field is assessed.

Author: Boles, james S., Johnson, Julie T., Barksdale, Hiram C. Jr
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Relationship-based competitive advantage: the role of relationship marketing in marketing strategy

Article Abstract:

The benefits of relationship marketing are examined in detail, as are circumstances when relationship marketing offers advantages to firms.

Author: Hunt, Shelby, Morgan, Robert M.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Relationship marketing: challenges for the organization

Article Abstract:

Changes that companies may need to make in their definitions and perceptions, if they are to use relationship marketing as a tool, are examined in detail.

Author: Gronroos, Christian
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Research, Management, Marketing, Corporations, Marketing management
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.