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Response construction in consumer behavior research

Article Abstract:

An attempt is made to focus attention on the reasons researchers are relatively unsuccessful in precisely exploring or consistently predicting various consumer behavior phenomena. It is argued that with rare exceptions, answers to questions asked in consumer behavior research studies tend to be constructed rather than revealed or directly retrieved from memory.

Market Research, Market Research & Product Development, Marketing research

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An empirical assessment of the influence of customer emotions and contact employee performance on encounter and relationship satisfaction

Article Abstract:

The effect of customer emotions and contact employee performance in creating encounter and relationship satisfaction is examined. The performance of the contact employee from an interactive perspective by specifying the employee performance into employee-specific and interaction-induced behaviors is investigated using a multilevel approach.

Legal issues & crime, Netherlands, Methods, Company legal issue, Investigations, Multilevel marketing, Employee performance

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E-tailers versus retailers: Which factors determine consumer preferences

Article Abstract:

The structure for consumer preferences to make product purchases through three available retail formats namely store, catalog and the Internet is investigated. The structure of the consumer decision-making process is found to be primarily one of choosing the retail format and price of product desired.

United States, Marketing procedures, Nonstore Retailers, Analysis, Electronic commerce, E-commerce, Online shopping, Customer relations

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