TV makers to roll out digital-TV sets even as standard change is considered

Article Abstract:

As the Advanced Television Systems Committee reviews industry standards, makers of digital television sets are already introducing new models in the assumption that coming changes will be small, at the risk of rolling out products that could be rendered obsolete. TV broadcasters are also eyeing the potential of delivering data via the signals of wireless phones or other portable devices.

Product introduction, Standards, Conferences, meetings and seminars, Computer hardware, Product Announcement, Sinclair Broadcast Group Inc., SBGI, Hardware product introduction, Advanced T.V. Systems Committee, National Association of Broadcasters, Thomson (Paris, France)

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FCC spurs rethinking of digital-TV strategy

Article Abstract:

Federal Communications Commission Chairman William Kennard is bearing down on his deadline for television set companies to switch from analog to digital TV by 2006, suggesting that 2003 is not too soon. Executives and lobbyists were immediately peaved, as they blamed broadcasters and TV-makers blamed each other for delays. Matusushita Electric Industrial, Sharp and Sony alone offered to heed a mandatory date.

Japan, Television Broadcasting, Government regulation, Television broadcasting stations, Statistical Data Included, Laws, regulations and rules, Television broadcasting industry, Telecommunications regulations, United States. Federal Communications Commission, Economic policy, Sony Corp., Government communications regulation, SNE, Matsushita Electric Industrial Company Ltd., MC, Kennard, William E., Sharp Corp. (Japan)

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Digital-TV ads aim to shuffle leadership

Article Abstract:

At a price tag of about $7,000 the new digital television sets are not expected to sell in large numbers in the U.S. But manufacturers such as Panasonic, Samsung, Sharp and Philips Electronics will spend large sums to advertise them anyway, as a technique to get consumers used to the higher quality that they will be required to accept at some point anyway. In the meantime, the same manufacturers must watch what effect all this has on sales of current-style television sets. Current sales leaders are Sony and RCA by Thomson.

Sales & consumption, Marketing procedures, New Products/Services, Television, Marketing/Advertising Methods, Self Promotion, Consumer Attitudes, Advertising, Abstract

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