Ads on wheels

Article Abstract:

Mobile advertising has been growing and moving towards becoming mainstream, especially for advertisers looking to reach busy urbanittes. The medium has met resistance due to the difficulty of measuring actual impressions. It has also run into some legal roadblocks since Toronto, Ontario, bylaws allow only buses to display billboards. despite the resistance, the medium is gaining popularity since it is the fastest growing of any other than the Internet. Toal ad spending on out-of-home reached $270 million in 1999.

Display Advertising, Outdoor Advertising

---

Due north: the low dollar and robust U.S. economy are enticing corporate travellers

Article Abstract:

Statistics provided by the World Tourism Organization in its 'Top Tourism Destinations for 1998' report shows that Canada is the eighth leading tourist destination in the world. Tourism spending, according to the Canadian Tourism Commission, has increased from $44 billion in 1997 to $47 billion in 1998 and is expected to continue growing in 1999. The total number of business travellers from the US has grown from 2.09 million in 1997 to 2.36 million in 1998.

Tourist Travel

---

Almost rich: Middle-class Canadians are increasingly trading up to more expensive products forcing marketers to rethink the luxury consumer

Article Abstract:

Middle-class Canadians are increasingly trading up to more expensive products as they have more disposable income than before. Consumers are willing to pay more money for premium products and services that are forcing marketers to rethink the luxury consumer.

Forecasts, trends, outlooks, Marketing procedures, Targets & Markets, Economic aspects, Forecasts and trends, Supply and demand, Market trend/market analysis, Luxuries, Disposable income, Target marketing

Similar abstracts:

• Abstracts: OPEC lifts quota but urges increase in refining power. British protesters end oil blockades
• Abstracts: Siemens aims to beef up reserves for acquisitions. Siemens to grow without acquisitions. Siemens to join all its businesses electronically
• Abstracts: Earnings increased in third quarter at drug companies. Galen's profit rose 75% in quarter on U.S. sales
• Abstracts: Eatons ad creates high expectations. Mott's markets a no-hassles Caesar
• Abstracts: McDonald's serves it up to Cossette. Cossette, PJ DDB big winners in '98. Quebec's Metro picks Cossette

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.