Building north-south links
Article Abstract:
Since Canada and U. S. consumers share many common media interests, including television programs, magazines and music on radio stations, it would prove strategic for multinational advertisers to align their media campaigns across North America.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Strategy & planning, Management dynamics, Advertising, PRINTING AND PUBLISHING, Radio and Television Broadcasting, North America, Advertising Activity, Multinational Corporations, Management, Planning, Mass media industry, International business enterprises, Influence, Company business management, Company business planning
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Address unknown: the expansion of Calgary's Ad Rodeo to include all the Prairie provinces shows creative thinking can't be associated with any one place
Article Abstract:
The growth of the advertising industry in the Prairie Provinces of Canada is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Alberta, Industry Overview, Economic aspects, Achievements and awards, Marketing industry, Growth, Calgary, Alberta, Company growth, Prairie Provinces
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
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