Ditching the minivan
Article Abstract:
According to Maritz Canada's 2003 New Vehicle Customer Study, Canadians are dumping minivans in favor of smaller SUVs, which are more trendy and practical.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Light Truck and Utility Vehicle Manufacturing, Minivans, Surveys, Vans
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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BMW's ultimate driver
Article Abstract:
The author profiles marketing startegies being used at BMW Canada Inc. Topics include market development, target marketing, and advertising campaigns.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Marketing, Executive changes & profiles, Officials and employees, Advertising, Advertising campaigns, Target marketing, Market domination, Market share, BMW Canada Inc., Market development
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Jumping on the blogwagon
Article Abstract:
The rising popularity of blogs on websites and its application in marketing is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Advertising, Marketing industry, Industry forecasts, Internet marketing, Weblogs, Blogs, User generated content
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Subjects list: Usage, Canada, Forecasts and trends, Market trend/market analysis
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