Gotterdammerung postponed

Article Abstract:

Booksellers gathered at Frankfurt to promote growth in their industry. Books as a medium for the printed word are withstanding challenges from electronic publishing, as indicated by declining CD-ROM sales. America's publishing industry leads the world with an annual growth rate of five percent.

Book publishing, Conferences, meetings and seminars, Frankfurt, Germany, Frankfurt Book Fair, 1997 AD

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Readers beware, (dust-jacket blurbs)

Article Abstract:

The testimonials often found on the dust covers of books rarely provide the potential reader with a reliable idea of the quality of the contents. The best method for readers, and the most effective for publishers is word of mouth appraisals given by someone who has read the book.

Novelists, Endorsements

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Author! Author!

Article Abstract:

Book tours have become a popular way to fuel the greed of selling bestsellers. Despite appearances, book tours are not glamorous, and they can become horrifying affairs for publicists if authors have difficult personalities.

Books, Book Printing & Publishing, Authors, Writers

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Subjects list: Publishing industry, Marketing, Books
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