Seeking marketing innovation
Article Abstract:
Relevance of innovative methods to capture a larger market share, and factors that prevent utilization of these methods by most corporate entities is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing, Methods
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The cult of Apple
Article Abstract:
Apple is a classic example of a cult brand. Apple's branding and marketing strategies for its iTunes music store are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing procedures, Information services, Company marketing practices, Information services industry, Apple Computer Inc. iTunes Music Store
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The marketing-driven company
Article Abstract:
Criteria for marketing-driven innovations of firms are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Venture Analysis, Business enterprises
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: United States, Innovations, Marketing
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