Short and sweet
Article Abstract:
Transit advertising is practically as instantaneous as radio and as visual as television. Campaigns generally last for seven days on transit shelters and can be viewed by those waiting for buses and by passing motorists.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Turning bikes literally into ad vehicles
Article Abstract:
Bike Free was launched recently by david Heller. The company provides people with free use of an 18-speed bicycle for use doing the week. The bikes serve as advertising vehicles.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Tunnel visions
Article Abstract:
In-tunnel motion picture ads have been running in US subway tunnels, but Canada is moving slowly in this area for safety reasons.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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