Sponsorship appeal
Article Abstract:
Caribana cultural festival faced problems in attracting sponsors despite of large number of participants. At the last moment Rogers Communication Inc. stepped in to give financial support and in turn won over its rivals.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, Cable Television Systems, Cable Networks, Cable and other pay TV services, Economic aspects, Marketing, Cable television broadcasting industry, Company marketing practices, Rogers Communications Inc., Exchange of persons programs, Cultural exchange programs
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Time well wasted
Article Abstract:
Information is presented on the five major methods through which media planners have managed to significantly reduce advertising waste.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Management, Usage, Media buying services, Company business management, Advertising media
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Subjects list: Canada
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