Fresh Samantha CEO and founder Doug Levin made his 38th birthday count for the company and its employees

Article Abstract:

Fresh Samantha employees got the chance to enjoy a one-night cruise from Maine to Nova Scotia that served as a reward for reaching the $38-million sales mark by CEO and founder Doug Levin's 38th birthday. Aboard the Scotia Prince, employees of the Saco, ME-based fruit juice maker had the chance to bond and appreciate everyone's contribution to reach the goal. For their next goal, employees will be treated to an evening at New York's Plaza Hotel if the company reaches the $100-million sales mark by the centennial birthday of local resident Chesley Woodward on June 2000.

Soft Drink Manufacturing, Fruit Drinks (Noncarbonated), Fresh Samantha

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CEOs speak

Article Abstract:

Individual travel, group travel, gift certificates, merchandise and debit cards are the most effective non-cash awards, according to CEOs. Aside from encouraging workers to work harder, a well-planned incentive program can also boost employee loyalty and enhance the corporate culture. CEO support is necessary to the success of a non-cash incentive program. In addition, their support is one way of showing firms' dedication to recognizing their workers.

Employee Benefits NEC

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