Dimensions of customer orientation: an empirical investigation of the UK financial services sector

Article Abstract:

Recent research has focused on whether the core principles of the marketing concept have been adopted by retail banks, merchant banks, building societies and insurance companies as the financial services industry undergoes many wide-reaching changes. It was found that there is certainly a greater awareness of the importance of a marketing orientation, with some sectors becoming more customer-orientated. However, they still remain vulnerable to competition from specialist operators.

Financial Services, Finance and Insurance, Financial services industry

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Marketing planning central and eastern Europe

Article Abstract:

Marketing planning in central and eastern Europe is rudimentary, focusing on short term sales or financial plans, instead of long term plans, according to a survey. The survey assessed changes taking place in Hungary, Poland and Bulgaria, particularly in marketing environments, and found that analyses of the marketing environment facing an organisation were the most commony reported elements of marketing plans.

Eastern Europe

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Market-focused resources, competitive positioning and firm performance

Article Abstract:

Competitive positioning and company performance are evaluated in this article about a theoretical marketing strategy model.

United Kingdom, Ireland, Marketing, Models, Competition (Economics), Marketing models

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