TRANS UNION ENHANCES B-TO-B LISTS: MARKETERS CAN OBTAIN EXECS' HOME ADDRESSES, CREDIT DATA

Article Abstract:

Trans Union L.L.C. means business. The major consumer credit information company is betting big on the fast-growing business-to-business information market. In February, Chicago-based Trans Union launched the Business Information Group, complete with a commercial database of more than 14 million businesses. The BIG division rolled out Business Executive Link, a product that gives marketers the ability to link 5 million business executives to their home addresses and obtain information about their income, spending habits and credit

United States, Services introduction, Professional, Scientific, and Technical Services, BUSINESS SERVICES, Business to Business, Commercial finance companies, Information services, Services industry, Service industries, Trans Union Credit Information Co.

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The Spirit of VWs Past

Article Abstract:

Volkswagen changed its advertising strategy in the United States after a dismal year in 1982. The new advertising campaign goes back to the value-for-the-dollar and fun-to-drive themes that had been used in the advertising for the Beetle. The development of the new campaign is described. The company's strategy is to have its new advertising campaign in place during 1984 and then to introduce its new models in 1985.

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Ex-Ketchum Execs Lasso Big Tire Account

Article Abstract:

Firestone Tire and Rubber Company has awarded its tire advertising business to Brubaker, Cole, and Associates. Ketchum Advertising previously held the account. Brubaker will handle Firestone's farm, off-highway, heavy-duty truck, light truck, performance tires, and trade advertising business.

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