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The Manager's Guide to Automating the Outbound Phone Room

Article Abstract:

Guidelines for selecting office automation, assessing a company's requirements, and justifying the expenditure are explained for telemarketing operations. Office automation is described in terms of freeing people to do what they are meant to do, that is, close sales. Data flow, call scheduling, dialing, call signal detection, and the presentation are some of the functions where automation can step in and make vast improvements in the office.

Author: Taylor, L.S.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Management, Office automation, Sales

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The Strategy of Fundraising by Phone

Article Abstract:

Phonathon techniques have shown greater responses over the years than traditional direct mail, radiothons, paycheck deductions, and door-to-door solicitations. In this exclusive report, fundraising by phone techniques are outlined and follow-up tips are presented. Measuring the results obtained from phonathons follows, to help plan future phonathons.

Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
Funding, Donation, Nonprofit Organization

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How to Phone Your Way to Fortune

Article Abstract:

Telemarketing requires a united presentation to reach the desired goals. Initial contact is critical for the style of the call. The basic sales principles are preparedness, drive and direction. The anatomy of a professional telemarketing call is dissected and several examples of each part are illustrated.

Author: Forman, R.B.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
Selling, Sales presentations, Tutorial, Attitude

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Subjects list: Distribution channels, Marketing Strategy, Direct Market Channel, Telephones
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