The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships
Article Abstract:
A study combining two areas of relationship marketing, i.e. reliance between buyers and sellers and the evaluation of customer lifetime value in business-to-business relationships is presented.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
United States, Forecasts, trends, outlooks, Analysis, Forecasts and trends, Market trend/market analysis, Business-to-business market, Business to business market, Customer relationship management
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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Examining the effect of market orientation on innovativeness
Article Abstract:
Impact of innovativeness on performance of small and medium sized enterprises in the Swiss watch industry in terms of market share, sales etc., is analyzed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Sales, profits & dividends, Switzerland, Market share, Management dynamics, Watches, clocks, watchcases & parts, Management-Creativity, Management, Economic aspects, Company sales and earnings, Company earnings/profit, Company business management, Clock and watch industry, Watch industry, Company market share, Business creativity, Small and medium sized companies
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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