Read this story for a chance to win!
Article Abstract:
Marketing specialists and content providers are constantly searching for ways to promote Web sites. Sophisticated software enables many search entities to display banner ads according to key works entered in searches. Sites receiving traffic will sometimes pay cash to the site that displayed the banner. Promotional contests also draw Web traffic. Spam's low cost makes it especially attractive for small, aggressive companies with tiny marketing budgets. Chat and conferencing are an excellent tool for building community around a site. Though just coming into its own as a Web promotion tool, chat has long been the most popular feature of proprietary online services. One Web site developer recruits interested people to talk up clients in chat rooms, newsgroups and bulletin board services.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1997
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See you at the movies.com
Article Abstract:
Web sites promoting movies may not drive as many ticket sales as TV advertising, but for a relative pittance they can great a highly desired 'buzz' and add to a film's mystique. A novelty back in 1994, Web sites are virtually mandatory for every major movie. Nevertheless, some studios are still unsure how to promote online. Www.titanicmovie.com, for example, consisted of a solitary page only a few months before the big-budgeted film's release. Good movie sites, like www.austinpowers.com, follow the film's style and respect the Web audience, which tends to be irreverent and intelligent. Chatters in the always-crowded Romeo and Juliet chat rooms saw their words translated into Shakespearean English, while www.the-game.com did not even mention the film or its cast.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1997
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Enough about us, let's talk about you
Article Abstract:
Asking a Web site's visitors to fill out a registration form can provide valuable market research as well as generate a mailing list. Online registration is virtually a must for electronic commerce sites. However, customers should only be asked to register after they have decided to make a purchase, enter a contest or obtain something else from the site. CyberGold pays Web surfers money to register, subscribe to a magazine or read an ad. However, CyberGold cautions to ask as few questions as possible. The online form should link to a back-end database. Online registration does have its drawbacks, including the hassles of managing log-in names, passwords and e-mail addresses. Web managers should ensure the privacy of information garnered on their sites.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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