Web tools get personal
Article Abstract:
The anonymity that the Internet used to provide no longer holds true with the emergence of sophisticated collaborative filtering, intelligent e-mail, customer tracking tools and extensive data shadows. Online retailers can hire such firms as Net Perception and Firefly, whose software can capture consumer data, to enable the personalization of product recommendations. Server tracking tools analyze clickstreams, the usual path a user takes when going through a site, so site content and ads can be tailored to their interests. Intelligent e-mail, such as Aptex Software's Select Response, use neural networking technology to sort and respond to customer e-mail. Software vendors such as Net Perceptions are coming out with full suites of customization and personalization tools.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1999
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Puffin Commotion 1.0.5
Article Abstract:
Puffin Designs' Commotion 1.0.5 desktop video software is expensive at $2,495, but it provides the functionality of the $1 million Quantel or Flame editing suites. The Macintosh-based application is easy to install and it offers paint and drawing tools, compositing and cloning tools as well as realtime playback capabilities. The software requires a PowerPC-based Mac with a video accelerator card and 48MB of RAM. Extra memory, up to 540MB, will improve special effects. The SuperClone feature erases unwanted images and will copy images and textures from four separate sources. The technology will also correct video dropouts and salvage priceless shots. There are some problems, which is not unusual for a new program, but the company's tech support is excellent.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1997
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Record industry strikes back at MP3
Article Abstract:
The record industry is promoting the Secure Digital Music Initiative (SDMI) standard as an alternative to MP3. SDMI offers copyright protection that is lacking in MP3. The Recording Industry Association of America's (RIAA) support for a digital standard may give the industry control over certain privileges that might otherwise be enjoyed by artists, distributors, retailers or consumers. The digital devices will initially play both MP3 and SDMI files, but once SDMI is accepted the industry will begin blocking MP3 files. The industry will support MP3 as a marketing tool and envisions free music samples offered over the Web.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1999
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