ALC and Dunhill mark milestones

Article Abstract:

Princeton, NJ-based American List Counsel and Boca Raton, FL- based Dunhill International List Co. both are marking milestones as they celebrate their 20th and 60th anniversaries, respectively. The firms project list management and brokerage firms will retain service expansion to meet client needs as compilers become more niche oriented as public data sources become proprietary. ALC is investing $1 million in to technology enhance its management system as it readies for its next 20 years. The firm is adding partners, opening regional offices and establishing new business as part of its preparation. Dunhill expects directory publishers to cease production and place everything on copyrighted CD-ROMs, making it hard to compilers to secure data and force them to seek a niche. However, the firm still expects compiled lists to continue its crucial role in targeted marketing.

Strategy & planning, Company Planning/Goals, American List Counsel Inc., Dunhill International List Co.

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Paradysz Matera study tracks mail seasonality

Article Abstract:

Paradysz Matera & Co., a New York list broker and direct marketing consultant, has conducted a seasonality study on mailing opportunities across 11 product and market categories. Released late August 1998, the study followed monthly mail volumes and performances scores from 1995 to 1997 to find out the best times of the year for its client to send mail. According to the study, the highest mail volume happened in November, followed by January and then October. The most regular category in terms of patterns in the past three years was fundraising.

Market information - general, Marketing procedures, Research Findings, Industry Market Data, Marketing/Advertising Methods, Paradysz Matera and Co.

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