First USA offers free holiday shipping
Article Abstract:
Washington, DE-based First USA launched an offering of free shipping and handling in October 1998 during the holidays 1998 for its customers, designed to provide 16 catalogers a boost. The new promotion is the first for the credit card company, ranked one of the largest in the US, will run for the rest of 1998 and is primarily being marketed to current cardholders through direct mail and billing inserts. First USA's VP of alliances and promotions Ian Williams said the free holiday shipping is designed to create a complimentary benefit for users of the card over the holiday season.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Yeck adds database unit
Article Abstract:
Yeck Brothers Co., a company based in Dayton, OH, has created a new data and marketing division, which will be headed by Sue Hardin of ISI Data Services of Dayton, OH. The new database business intends to market majority of its services as part of a complete marketing package to marketing directors of corporations. However, the unit expects to eventually expand its reach to include agencies or agency-related groups that plan to provide database work to their clients. Yeck Brothers expect to hire some new workers to staff the new division.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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