Survey: net eating into offline sales
Article Abstract:
A survey by San Francisco, CA-based consultancy Cognitive Inc has found that the Internet is cannibalizing conventional sales channels and catalog firms have the most to fear in terms of its marketing impact. Thirty-two percent of consumers and 18% of businesses in this survey of online buyers said they spent more overall as the result of the Internet's emergence. Furthermore, 19% of consumers and 16% of businesses responding in the survey reported buying less from catalogs as a result of Internet World Wide Web shopping.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Netscape Taps sofware to reach members
Article Abstract:
Netscape Communications Corp will use the newly-released marketing-automation software Annuncio Live from Anuncio Software to deliver its direct marketing pitches and personalized content to the 10 million users of its Netcenter portal site. The software allows the real-time targetting of its portal site members through the setting of measurement standards, creation of test cells, tracking of responses and setting of database triggers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Furniture.com adds to its search marketing de'cor. Game draws Columbia house members online. Ad: tech becomes an industry 'behemoth'
- Abstracts: Sporting chance. The race to rebuild Manchester. Manchester firms suffer after bomb
- Abstracts: IBM-Equifax alliance takes piece of E-commerce pie. AOL, NetGrocer ink marketing deal. Bride's, WeddingChannel.co aim to create e-prospecting gold mine
- Abstracts: Nets' flat sales please marketers. Rocketing Tae Bo sales put Primetime Sports on center stage. Direct response cable advertising nearly triples in '98
- Abstracts: Midwest call center makes quick hit on European market. False claim prompts FTC to create ad guidelines