Nets' flat sales please marketers
Article Abstract:
Direct response TV marketers have expressed optimism they will be able to generate more revenue from direct response spot and informercial time due to flat sales in advance sales of network television advertising time. For the 1998-1999 season, Television networks were able to sell approximately $6 billion worth of advertising time, roughly the same as in 1997-1998 period. he decline was attributed by TV executives to the lack of major events such as a presidential election or an Olympics. However, other marketers are also cautious in their outlook , saying the boost in supply of broadcast time does not necessarily mean a major change in the climate for direct TV sales.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Direct response cable advertising nearly triples in '98
Article Abstract:
Short-form direct response advertising on the 25 leading cable television networks soared 163.7% to $165.5 million for the first 11 months of 1998 from $62.8 million in a comparable period in 1997, according to New York research firm Competitive Media Reporting (CMR). Direct response advertising on MTV increased 454% to $4 million, while CNN's share grew 138% to $11.2 million. Some industry executives said the remarkable growth could be due to the inclusion of Internet advertising as a direct response medium in the CMR survey.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Rocketing Tae Bo sales put Primetime Sports on center stage
Article Abstract:
Direct response marketing agency Primetime Sports Television of San Luis Obispo, CA, is projecting total billings of $95 million to $100 million n in 1999, sharply up from $370,000 when it opened it started it business in 1996. The agency attributed its financial growth to the phenomenal success of the Tae Bo fitness workout tapes and informercials, considered to be th highest selling informercial product of all time. The agency manages $1 million to $2 million weekly media for the product alone.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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