Acuity targets healthcare
Article Abstract:
Rapp Collins and its parent, The Omnicom Group, recently bared the establishment of a healthcare consulting practice to enhance their healthcare marketing capabilities. Called Acuity Health Group, the new consultancy firm will reportedly determine new prospects and conduct back-end work for direct-to-consumer advertising in accordance with privacy regulations. Heading the practice is Ron Dhoble, who was the former executive vice president and chief operating officer at Torre Lazur Health Care Group, a healthcare advertising agency of McCann Erickson Worldwide. Serving as consultants will be marketing executives from Rapp Collins and other Omnicom agencies specializing in applied statistics, clinical medicine and other subjects.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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J. Walter wins Merrill Lynch account
Article Abstract:
The J. Walter Thompson Co. of New York, has recently landed the $90 million advertising account of Merrill Lynch. The contract calls for the marketing of all Merrill Lynch's products and services. The account will reportedly allocate about $20 million for direct marketing and is expected to lure the services of JWT's direct marketing units around the globe. JWT intends to involve the entire marketing mix to work on the assignment, using all media to reach customers. Meanwhile, 24 offices and affiliates that previously operated under the JWT Direct, Dialog and Enterprise names and two JWT offices in Chicago and San Francisco are being combined to form a new network under the ThompsonConnect Wordwide banner.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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